A short post to share my thoughts. I won't go into a long rambling about it.
Some deep thinking and speculation from all horizons. For the most part, people didn't see it coming... why did Adobe purchase Omniture? To make Flash tagging easier?
That’s not the point.
This picture clearly says what it's all about:
Also, don't forget the huge strategic agreement with WPP. Add up Adobe + OMTR + WPP and you’ve got a major player who can change and steer the industry.