eMetrics Marketing Optimization Summit

eMetrics Boston is one of the most important event of the digital analytics industry. For beginners, eMetrics is an initiation – a great opportunity to break the ice and talk to industry leaders, quickly get educated about the latest concepts and technologies, and simply become part of a closely knit community. For seasoned attendees, eMetrics is a family reunion; an opportunity to meet with friends, share thoughts and deep dive on topics initiated through social media.

Sunday, March 4 – “Road map to online analytics success” - full day workshop

You’ve heard about the Online Analytics Maturity Model, haven't you? Don’t miss this unique full day workshop where we’ll dig into your analytical strengths and weaknesses. Intentionally limited to a small group, along with pre & post workshop activities, you will come out of the workshop with clear, step-by-step actions that will help you become more effective at web analytics and increase the value you bring to the organization. Hurry up before it’s full!

Monday, March 5, 11:15am – Measuring your organization’s web analytics maturity

I presented this session dozens of times at eMetrics and other events in North America and Europe. It always receives high marks: thought provoking, instructive, entertaining and one of few sessions where you can get back to the office with tangible and readily applicable action items.