WAA Breakfast Meeting: Montreal – February 6th, 2008

Web Analytics Association (WAA) and
eMetrics Marketing Optimization Summit present:

An Industry in Transition: Web Analytics to Marketing Optimization
WAA Breakfast Meeting: Montreal, Quebec – February 6th, 2008

Montreal Contributors & Sponsors:

• Vendor Sponsor – iPerceptions
• City Host – Stephane Hamel of Bureau de la publicité interactive du Canada (IAB Canada)
• Presenting Sponsor - eMetrics Marketing Optimization Summit – Toronto Mar 31 – Apr 2, 2008

Keynote presenter is Jim Sterne, Chairman of the Web Analytics Association and founder of eMetrics Marketing Optimization Summits. Jim will deliver insight into the maturity of the web analytics industry, the level of expertise among practitioners today; challenges and opportunities; and the role we – web managers, marketers and analysts – play as companies adopt the continuous improvement method of marketing optimization.

Jonathan Levitt of iPerceptions will follow with a 20-minute case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your website visitors and customers.

Stephane Hamel of immeria.net will complete the event by delivering a 20-minute presentation highlighting the key elements needed in order to achieve a successful web analytics program.

WAA and eMetrics Marketing Optimization Summit Present:
An Industry in Transition: Web Analytics to Marketing Optimization

WAA/eMetrics Breakfast Meeting - Montreal

Date: February 6th, 2008
Place: Delta Montreal
Room: Opus II
Address: 475 avenue Président Kennedy, Montreal Quebec
Registration: 7:00 – 7:30 AM
Breakfast and Presentation: 7:30 to 10:00 AM
Member Price: WAA and IAB Canada - $25
Non-member Price: $45
For more information contact: Jeff Conaster WAA Event Coordinator jeffc(at)memlink.com
> > > Register online < < <

Learn more about the Web Analytics Association
Learn more about eMetrics Marketing Optimization Summit – Toronto Mar 31-Apr 2, 2008

Web Analytics vendors market shares

In this second installment of my analysis of web analytics vendors market shares, 7,788 web sites were analyzed between December 4th and January 2nd.

Figures remain very similar to last month's results, which makes them even more valuable because we now have a baseline of nearly 15,000 web sites and over 300,000 page views that were collected over a period of about two months:


Remember last month I said "Google Analytics might be very widely used, it is implemented on web sites that receives, overall, less traffic than Omniture". As we see in the next chart, SiteCatalyst alone already has more depth than Google. That is, more page were viewed where Omniture's solution was found than pages with Google Analytics. What does it mean? Basically it's a confirmation that sites with high traffic implements Omniture SiteCatalyst more than anything else (maybe not such a big surprise).


Some interesting insights:

• It will be interesting to see how MS Gatineau will grow it's market share.
  
• Solutions such as TapeFailure, RobotReplay, ClickTale, CrazyEgg were found on less than 1% of the sites.
• WebTrends is a bit tricky since WASP doesn't look at log-based solutions. So in this case, WebTrends stats are only for WebTrends Live (i.e. pages with JavaScript tags).

Again, your feedback and comments are welcome.

Note: This anonymous data is collected by WASP from users who have not opted-out from sending it. WASP is the Web Analytics Solution Profiler, a free Firefox extension aimed at web analytics implementation specialists, web analysts and savvy web surfers who wants to understand how their behavior is being analyzed.

Member of the jury for "Jeux du Commerce 2008"

"Jeux du Commerce 2008" is an annual inter-university competition bringing together the top management students from 13 universities in eastern Canada. The 20th edition of the Jeux will run from January 4 to 6, 2008 at Université du Québec à Trois-Rivières (UQTR). The event will be presented under the theme "Innovation, the solution."

1,400 students will square off against each other in academic cases from ten different disciplines, including Management Information Systems, for which I will be one of the three member Jury. The case students will have to solve is taken from a real life situation and is very representative of todays challenges for IS/IT managers.

Being a member of the Jury is both challenging and rewarding. On Saturday, in a fast-paced schedule, each team will have one hour straight to put their Business Process Analysis skills to work and come up with their recommendation. Evaluation criteria are rigorous and as in real life, it is likely there won't be one single best solution, but a multiple of small elements that will make one team stand out. This is going to be fun!