Tableau Google Analytics Connector

The Tableau Customer Conference was one of the best I attended - great product, great team, great corporate culture. Attending the conference was a great opportunity to learn and share how Cardinal Path use Tableau extensively to merge web analytics behavioural data with back-office data to provide deeper analysis and insight to our clients.

Tableau just published a press release mentioning our early use of the Google Analytics Connector - one of the many features coming up in Tableau v8.

“With Tableau’s Google Analytics Connector we will not only connect easily and more efficiently through the API, we will also be in a position to increase our client analytical maturity by demonstrating the benefits of merging online behavior data with back-office operational data sources,” said Stephane Hamel, Director of Strategic Services at Cardinal Path. “That’s going to increase analytical power and better decision insight.”

Google Analytics Training in Montreal - Sept 19-21, 2012

Ready to become the Google Analytics superstar in your organization?
Get hands-on, professional instruction from industry experts Stéphane Hamel and Alex Langshur.

From September 17th through 21st in Montréal, Cardinal Path will be hosting its popular Seminars for Success.  These full-day, in person seminars will benefit anyone who wants to learn how to get the most out of Google Analytics (including the NEW Content Experiments).

Analytics 101 - Wednesday, September 19, 2012
If you are new to Google Analytics or need a refresher (it changes constantly), then this is the seminar for you! (More Info)

Analytics 201 - Thursday, September 20, 2012
A deeper dive into analysis helps attendees learn how to use Google Analytics to identify actionable insights to dramatically improve their website and online marketing performance. (More Info)

Analytics 301 - Friday, September 21, 2012
This is the final course in the Google Analytics series, and is focused on the advanced features of Google Analytics and website optimization through the use of the NEW Content Experiments. (More Info)

Please note that seating for these events is limited. These sessions will be presented in French.

All Seminar Leaders are Qualified Individuals in the Google Advertising Professionals Program and/or Google Analytics Authorized Consultants.  Take advantage of their expertise to help optimize what your AdWords and Analytics account can do for you

Cardinal Path to host digital analytics community event with Cirque du Soleil

My post of the week over at Cardinal Path: Cardinal Path to host digital analytics community event with Cirque du Soleil

On CardinalPath blog:Practical solution: extracting a list of Query Strings from URLs

On the blog: Practical solution: extracting a list of Query Strings from URLs
Visit CardinalPath.com

Now blogging at Cardinal Path

After nearly 10 years and over 500 posts you will notice some silence at blog.immeria.net as I move things over to cardinalpath.com/blog.


The older posts will remain here, but please head over Cardinal Path to read my latest posts.

In your opinion, what's the right strategy in such a case? Please vote & comment.

What should I do about this blog?

Cardinal Path announce key addition: me!

The recent announcement of a merger between Webshare, PublicInsite and VKI Studios was received very positively – Cardinal Path is destined to become the leading authority in the online digital measurement  space. Over the past couple of years I had the pleasure to discuss and work with both VKI Studios and Public Insite - John Hossack and Alex Langshur - two organizations and two persons I have utmost respect for. I valued the opportunities to work with them while enjoying the “independent thought leader” status; but now is the time for me to reconsider my role.

As of April 20th, I'm officially taking on the job of Director, Strategic Services for Cardinal Path. My role will be to push the envelope - tackle complex issues and challenges while bringing the most optimal and realistic solutions to make online digital measurement easier and more beneficial to our clients.

Alex Langshur, Cardinal Path co-founder and senior partner said "Adding Stéphane to our team solidifies Cardinal Path’s market position as a leading pure play web analytics and digital marketing firm. We’re assembling a group of thought leaders with deep experience across a variety of marketing verticals and we’re excited about what they can accomplish together for our clients."

Everyone I talked to were thrilled by the news. I'm very excited to join a team of unprecedented expertise  and profesionalism with a unique presence across North America.

More info:

• "Cardinal Path announces another key addition to its growing team of digital analytics and online marketing specialists".
• "Stéphane Hamel joins Cardinal Path"

A major web analytics agency is born: Cardinal Path

Today at the eMetrics Marketing Optimization Summit, my good friends Alex Langshur, President and Founder of PublicInsite, John Hossack, President and CEO of VKI Studios, David Booth and Corey Koberg of WebShare announced they are joining forces to become one of the most significant players in the digital analytics world.

With offices in Ottawa, Vancouver, Boston, San Diego, Burlington, Phoenix, Mountain View and Chicago, Cardinal Path unites an impressive team of thought leaders across a range of disciplines, authors, speakers and top business consultants. Justin Cutroni of WebShare, a well known figure in our field comes to mind, but there are also Brian, Michael, Kent, Ken and Scott - about 35 of them!

I've known Alex & John for a long time and I have utmost respect for both of them. Their professionalism and the expertise they have built through their respective agencies is outstanding. Their success stems from hard work, obviously, but I've found in both of them that undefinable human touch, sense of ethic and respect. Interestingly, as an independent consultant, I was lucky to have both of them be what I called "angel advisors" - sounding boards for all my crazy ideas, but also sharing and collaborating on anything "analytics" related.

While there has been many mergers on the vendors side, this is the first big one on the services side and the strengths of the various partners are very complementary:

• private, public, non-profit, education sectors; with several flagship clients Like NBC, Harvard University, Library of Congress, Electonic Arts, Virgin, etc.
• deep ecommerce expertise with leading brands, and boatloads of knowledge for non-commerce, lead-gen and brand based sites;
• "build for success" approach - the new firm has site design/capability that enables them to architect the success elements and ensure full end to end visibility.

I want to be among the first to wish them success in what will undoubtedly be a great adventure and bright future!