In February
Jim Sterne was in Montréal for the eMetrics Breakfast series, in April we will have the honor of receiving
Avinash Kaushik for a half-day event called "
Journée InfoPresse" dedicated to web analytics.
Avinash in Montreal
Avinash will share his perspective on the future of the web analytics industry and his opinion about the failure of traditional web metrics. He will speak about the next generation of tools geared toward Web 2.0 measurement and how to use multiplicity to gain better insight and take better business decisions.
Also presenting
Before Avinash, my good friend
Jacques Warren will give an overview of what is (and is not!) web analytics, then I will present key elements of a successful web analytics program and a business case will be presented by
VDL2 André Bélanger.