I first heard about this several months ago and found the idea very compelling. At a time when new people are flocking to web analytics like flies on a good sh*t pile (hmmm... maybe not a good example!), the best thing to ensure a descent level of quality is to get certified courses from renowned university degrees like the UBC and U of C.From Jim Sterne's newsletter:
What do you get if you combine four WAA / University of British Columbia web analytics courses with four University of California, Irvine business intelligence courses? The Web Intelligence Certificate Program.Of course, as a tutor of UBC's Intro to Business Process Analysis, Intro to Web Analytics and Web Analytics for Site Optimization, I might be a bit biased... But once I complete my eBusiness MBA, this is the next continuing education achievement I will undergo!