Hear me speak about Big Data and Marketing Strategy in a free webinar presented by
Target Marketing, sponsored by
Tableau Software.
Big Data and Marketing Strategy: How informed marketers separate the signal from the noise
Thursday, May 16th, 2013 | 2:00 p.m. (ET)/11:00 a.m. (PT)
Data has become one of the biggest challenges and opportunities for marketers today. There is an endless stream of it coming from digital and offline channels, enough to choke many outdated data warehouse systems. And in that stream seems to lie just about everything you need to know about what your customers are doing, and what they will be doing tomorrow. The best marketers today are able to read those currents and position their companies where tomorrow's customers are going to be. How do they do that without getting drowned in the flood of information?
Join us on this webinar to hear how successful marketers and marketing consultants deal with data, including:
- What data is most important to their strategies
- How they organize and analyze that data so it is not overwhelming
- Key insights they're looking for
- When is the data too much and what do they ignore
Come to this session armed with your questions. You'll be able to submit them directly to our panelists for a live Q&A session during the hour.
