Web analytics, business intelligence and big data

Is interest for Web analytics stagnating or even fading? According to Google Trends data, it still represents about 1/3 of the interest for business intelligence. But... at the same time, interest for Big Data is on the verge of surpassing business intelligence!

Despite the rebranding of the Web Analytics Association into Digital Analytics Association and evangelizing the term "digital analytics", people still largely refer to our discipline as "web analytics".

So... what does the future hold for digital analysts? I shared my thoughts in an article on Online-Behavior.com entitled "Big Data - what it means for the digital analyst". What does the future hold for you?