Live from
Omniture Summit floor, the keynote of G.Colony, CEO of
Forrester, just concluded. If you use Twitter, you can
follow me at @immeria for live updates.
Height things to say over coffee to a CEO
- "Your website sucks"
If you are not using persona, scenarios and analytics you are in trouble
- "Web is the start of a long voyage"
From historical file server based infrastructure to the executable internet. The power shifting to client devices and the network
- "Bits want to be free... bits want to break the law"
Control is becoming impossible, find out business model around it.
- "Technology is changing your customer... ...your customer will change your company"
| Hours per week | Gen Y
(18-27) | Gen X
(28-41) |
| Using mobile: | 8.9 | 5.8 |
| Playing video games: | 4.3 | 2.0 |
| Reading magazines (not online) | 1.7 | 2.0 |
| Reading newspaper (not online) | 1.2 | 1.7 |
| Using instant messaging | 56% | 33% |
| Using social network | 42% | 17% |
| Watching peer to peer videos | 28% | 19% |
| Blogging | 27% | 15% |
From this table, it looks like I'm a Gen Y in a Gen X body...
- "Move innovation out of the box and into the network"
Traditional process: finance -> invent -> build -> package (all done in black box - owned, copyrighted, guarded) -> new widget eventually available
New process: inventors + financiers + brokers + transformers = innovation network
- "Great marketing + great technology is the only way forward"
Examples:
- Esquire magazine cover ad change (embedded small battery)
- 3D hologram in company reception hall
- Ad scan bar ads to use with cell phone photo
- "You don’t own your customer... your customer owns you"
No brand loyalty anymore
- "When it comes to technology do me (and your company) a favor... ...stop being clueless."
Loved this quote: "Like sex, you can’t understand it until you do it"
My take
Great keynote. Most of those points are pretty obvious, everything was in the way they were delivered!