Just got the latest Sterne Measure in my mailbox. Couldn't say it better, so I thought I would pass this along. And since I will be presenting on Wednesday PM, I want you to be there!You have just a few more days to register!
Recognizing cultural behaviour
Moderator: Alex Langshur, President and Co-founder, Public InsiteJoseph Carrabis, NextStage Evolution
Stephane Hamel, Immeria.net
Simon Rivard, Canoe.ca
People from different cultures use websites in different ways. Analysis of web data requires sensitivity to these cultural differences. Mouse movements, navigation habits, and language nuances require "localization" rather than mere translation. Learn how cultural segmentation will yield better results and an improved customer experience.
Highlights of the conference
- Lots of Canadian Presenters
- Lots of industry experts from all over
- WAA Base Camp Training on Monday the 31st
- WAA - IAB - GTA Panel on all those numbers
- Networking like you've never seen
- Keynotes from eBay & Microsoft & some guy named Sterne
- Web marketing measurement tools to inspect
- Multiple breakout tracks:
- Marketing Optimization Management
- Website Optimization
- Optimizing Content-Rich and Mission Driven Websites
- Campaign Optimization
- Advanced workshop on predictive analytics
- Advanced workshop on sizing up a site visitor in 10 seconds
- Receptions
- Insights
- Knowledge
- More networking (learning from your peers rocks)
- A focus on your desired outcomes for this Summit