Relayed from the Yahoo! Web Analytics forum.We're looking for presentations on the nitty gritty of measuring website success for the Spring eMetrics Marketing Optimization Summits in Toronto and San Francisco.
Measuring website success now includes a much broader range of methods. Optimizing your website now leads to optimizing all of your marketing.
We're looking for seriously Advanced sessions for those who have been at this for years. Search analytics, online campaign optimization, econometrics, email marketing, and more and more and more.
Submit your presentation before January 4 for consideration...
The following topics are merely suggestions. What do you find fascinating about measuring online marketing success?
- Web Analytics (of course)
- Affiliate Measurement
- Behavioral Targeting
- Brand Metrics
- Business Intelligence
- Buzz/Blog/Reputation Management
- Campaign Measurement
- Click Fraud Detection
- Consumer Generated Content
- Customer Loyalty
- Customer Satisfaction
- Email Marketing
- Internet Size & Behavior Metrics
- Landing Page Optimization
- Marketing Performance Dashboards
- Predictive Analytics
- Search Marketing Measurement
- Usability Testing
- Web Apps Performance Monitoring
- And More
Rules:
Vendors are only permitted to present at specific times in conjunction with a sponsorship. If you are a vendor, you are encouraged to recommend a client as a speaker. If you have a client who will sing your praises while telling their story - congratulations! Send them to the links below - right now.Choose the Summit to submit a speaker:
eMetrics Marketing Optimization Summit TorontoSummit: March 31 - April 2, 2008
Submission Deadline: January 4, 2008
eMetrics Marketing Optimization Summit San Francisco
Summit: May 4-7, 2008
Submission Deadline: January 4, 2008