I've been using the Web since the
fist Mosaic inception in 1993 and even before, through Gopher and other Internet services. Web reporting, initially a technical field merely measuing "hits", has now grown to a maturity level where various fields of science (statistics, human-computer interaction, interface design, etc.) truly leverage the technical tools at our disposal through Web Analytics: "the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage." - Source:
Web Analytics Association
Recommended books on Web Analytics:
